Multimedia Display Hotspot shelf for Promotional Products in Supermarkets
Pain Points of display of promotional items in supermarkets
1, Supermarket promotional items are displayed for a short period of time, usually about a week or half a month, and there are many promotional items and frequent replacements. At present, because it is cumbersome to print posters or stickers, the contents required to be displayed need to be easily and quickly replaced.
2, The best way to sell many new, strange and special products is to teach customers knowledge and use. The explanation effect of ordinary shop assistants is far less than that of carefully prepared audio and video explanations.
3, Some goods are placed in an unsatisfactory position in supermarket so it will affect sales. If place a multimedia display shelf with sound and light effects, it can attract the attention of customers.
Solution to solve the pain points of display of promotional items in supermarkets
The multimedia display shelf for hot promotional items in supermarkets takes interactive display in the entry of door, and uses intelligent technology to attract customers. It consists of three parts: intelligent booth, intelligent information terminal and cloud service management platform. It adopts a building block topology structure, which can be integrated or split, with convenient installation and flexible configuration.
1, Smart booth or shelf: Put the signal acquisition unit into the booth, and display new products or hot products on it.
2, Intelligent video information terminal: a LCD intelligent terminal equipped with professional APP application software independently developed by our company.
3, Cloud service management platform (optional): information terminal status monitoring; information terminal management; exhibit material management; data transmission with information terminals; cloud shelf; data statistics, etc.
Functions of Multimedia Display Hotspot shelf
1, When customers pick up or touch the screen to watch the exhibits they are interested in, the LCD screen immediately plays the video or pictures of the exhibits, including the characteristics, types, origins, ingredients, promotions and so on of the products. The videos prepared by these merchants carefully can fully demonstrate the characteristics of the products, and even the abstract meanings that are not easy to express can be presented to the customers with the videos. Not only that, the system can guide users to learn more about product information by clicking "Product Details" or scanning the QR code.
2, On this information terminal, when customers watch the interactive exhibits, they can also view other products, such as popular products, discounted products, limited-time promotional products, etc. in cloud shelf.
3, The system can automatically records the viewing times and playing time of each product. Therefore, on the software management platform of the cloud server, you can view the viewing times and playing time statistics of each exhibit by the terminal name, statistical time period, etc. Through big data, it is possible to truly analyze consumer purchasing behavior and provide a strong basis for scientific decision-making of business operations.