Digital Kiosk with Intelligent Interactive Display in Wine store
Pain Points of Alcohol sales
1、Alcohol, especially red wine, its smell, aroma, beauty and story is difficult to describe in language. Why is this wine good? Where is the good? Why is another wine expensive? What craft is this wine made from? Is there a promotion for that wine? Issues such as these, in the alcohol sales industry, it is difficult for marketers to explain clearly with words.
2、The rise of e-commerce channels has disrupted the price system of alcohol. Many consumers compare e-commerce prices with physical store prices. As long as the prices of products on the e-commerce platform are low, they will choose to buy on the e-commerce platform without hesitation. In this way, offline sales will be at a disadvantage in the competition.
Solution to Solve the Pain Points of Alcohol Sales
The digital kiosk with intelligent interactive display has the functions of information interaction, video playback, cloud shelf, data statistics and so on. The system cooperates with atmospheric display shelf, which can well strengthen the brand promotion of wine, enhance the image of the store, and attract the attention of consumers.
The system consists of three parts: an intelligent sensing unit, an intelligent information terminal and a cloud service management platform. It adopts a building block topology architecture, which can be integrated or split, with easy installation and flexible configuration.
1、Digital kiosk: One way is to place barcode scanner into the multimedia shelf to become a multimedia experience kiosk; the other is to put the signal acquisition unit into the wine shelf, and the sensor is close to the product.
2、Intelligent video information terminal: LCD intelligent terminal installed with special APP software.
3、Cloud service management platform (optional): information terminal status monitoring; information terminal management; exhibit contents management; data transmission with information terminals; cloud shelf; data statistics, etc.
Function of Digital Kiosk with Intelligent Interactive Display
1、When customers pick up the wine products they are interested in to watch , the LCD screen will immediately display the video or pictures of the wine, including the wine's characteristics, types, origin, ingredients, environmental protection, stories contained in it, promotions and so on. The videos prepared by these merchants carefully can fully demonstrate the characteristics of wine, and even abstract meanings that are not easy to express can be presented to customers with videos. Not only that, the system can guide users to learn more about product information by clicking on "Product Details" or scanning the QR code.
2、On this information terminal, when customers watch the interactive exhibits, they can also view other products, such as popular wines, discounted wines, limited-time promotional wines, etc. in the role of cloud shelf. Through the cloud shelf, the problem of a large number of commodities but insufficient business premises and destocking has been well solved .
3、The system can automatically record the viewing times and playing time of each wine. Therefore, on the software management platform of the cloud server, you can view the viewing times and playing time statistics of each exhibit by the terminal name, statistical time period, etc. Through big data, it is possible to truly analyze consumer purchasing behavior and provide a strong basis for scientific decision-making of business operations.