Intelligent Digital Shopping Guide Platform of Agricultural and Sideline products Retails
Pain Points of Agricultural and Sideline products sales
1、Under the strong impact of online shopping, fewer and fewer people shop offline. Online shopping has become an irresistible trend. However, the majority of farmers and agricultural and sideline product operators are not familiar with Internet sales, or do not have enough funds, or do not have enough manpower to promote their products online, and become weak in this trend.
2、Some agricultural and sideline product merchants have taken self-help measures under this trend, or with the help of the national poverty alleviation policy, they have also adopted online sales and opened stores on e-commerce platform. However, since there are a large number of merchants selling agricultural and sideline products on the platform across the country, and the number of merchants’ products displayed on the first page of platforms is very limited, the small merchants at the village and township level have insufficient investment in promotion funds. No one browses the online store, the sales situation is still poor, and the online store opened has no effect.
3、The distinctive feature of products of agricultural and sideline is the requirement for freshness. Many agricultural products are not suitable for long-distance transportation, nor are they suitable for return or exchange. Therefore, even if a customer places an order on platform store, if the customer is in other provinces, it will be difficult to complete the transaction smoothly, or the increase in logistics costs will greatly reduce the profit.
4、At present, people have gradually become accustomed to the agricultural and sideline products they eat: in addition to paying attention to the external quality of agricultural products, they also put forward requirements for origin traceability. Therefore, when selling agricultural and sideline products, it is best to provide information such as the growing environment of agricultural products and videos and pictures of harvesting and production.
Pain Points of Agricultural and Sideline products sales
The intelligent electronic shopping guide platform can well strengthen the brand promotion of agricultural and sideline products, and realize the point-to-point requirements of farmers' products directly to customers.
The specific implementation method:
Place electronic shopping guide booths with intelligent interactive display functions in agricultural and sideline product stores, community agricultural and sideline product stores, restaurants and other places in vegetable markets in this city, and together with electronic shopping guide stations in various communities form an electronic shopping guide for agricultural and sideline products.
On the booth, some exhibits, such as canned food, are easy to place. For products that are not easy to display, such as fruits and vegetables, signs or props can be used, which can still have the effect of interactive display.
Agricultural and sideline product suppliers can publish agricultural and sideline product information to the designated electronic shopping guide, that is, the designated sales area, through the cloud platform, so as to truly achieve point-to-point effective release.
Reasons to cooperate with agricultural and sideline products stores, community stores, restaurants and restaurants:
1）Form a supply chain with store owners to facilitate the distribution, pickup, and replacement of agricultural and sideline products. A win-win situation!
2）Easy to place and manage the booth.
3）Ease of collection and settlement.
Functions of Intelligent Digital Shopping Guide Platform for Agricultural and Sideline Products
1、When a customer picks up the product or taps the product sign or touches the screen, the LCD screen will immediately display the video or picture of the agricultural and sideline products they are interested in , including the characteristics, types, origin, ingredients, environmental protection , contained stories, and promotional activities of the agricultural and sideline products. The videos carefully prepared by these businesses can more fully demonstrate the characteristics of agricultural and sideline products, and even the abstract meanings that are difficult to express can be presented to customers with videos.
2、The system can guide users to directly enter their own platform stores by clicking "Product Details". Even if the store is ranked on the tens of pages of the platform, they can enter the store extremely quickly, and customers do not need to spend time searching on the platform. In addition, scanning the QR code can also provide detailed product information or payment. After customers are satisfied, they can buy in-store or online. In this way, the new retail model of offline experience of online shopping is completely opened, and the integration of offline and online is perfectly realized. At the same time, through such an interactive online store visit, the purpose of traffic introduction is successfully achieved, thereby effectively improving the ranking of the online store.
3、On the electronic shopping guide information terminal, when customers watch interactive exhibits, they can also view other products, such as popular products, discounted products, limited-time promotional products, etc. in Cloud shelf. Through the Cloud shelf, the problem of a large number of commodities and insufficient display area in the business hall is well solved .
4、The platform can automatically record the viewing times and playing time of each product. Therefore, on the software management platform of the cloud server, you can view the viewing times and playing time statistics of each exhibit by the terminal name, statistical time period, etc. Through big data, it is possible to truly analyze consumer purchasing behavior and provide a strong basis for scientific decision-making of business operations.